Juul Labs, Inc. Antitrust Litigation

Notice is being provided because records show you may have purchased JUUL pods, not devices or JUUL kits containing devices, from a brick-and-mortar retailer such as a grocery store, supermarket, liquor store, or gas station, for your personal use and not for resale, between October 25, 2018, and March 29, 2024, in Arizona, California, the District of Columbia, Florida, Hawaii, Iowa, Kansas, Maine, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Nebraska, Nevada, New Hampshire, New Mexico, New York, North Carolina, North Dakota, Oregon, Rhode Island, South Dakota, Utah, Vermont, West Virginia, or Wisconsin.

The purpose of the Notice is to provide information about this lawsuit and explain your legal rights and options.

In a class action, one or more people (called class representatives) sue on behalf of all people who have similar legal claims. Together, all these people are called a class or class members. One court will resolve the issues for all class members, except for those class members who timely exclude themselves (opt-out) from the class.

The Plaintiffs allege that the Defendants violated certain federal and state antitrust laws by conspiring to restrain competition and entered into a transaction that substantially lessened competition in the market for nicotine e-vapor products and devices (known as “Closed System E-Vapor Products”). E-vapor products are electronic devices that deliver nicotine to a user by vaporizing a liquid nicotine solution.

The Plaintiffs also allege that as a direct result of the Defendants’ anticompetitive conduct, consumers who purchased JUUL pods paid higher prices for those products than they would have paid absent Defendants’ anticompetitive conduct.

Defendants deny they did anything wrong or violated any laws. Defendants say the agreement the Plaintiffs allege did not exist. Defendants also deny the transaction in question substantially lessened competition in the market for Closed System E-Vapor Products or any other relevant market.

A complete description of the legal claims and defenses at issue in this lawsuit is contained in the case documents located here.

The Court has not decided whether the Plaintiffs or the Defendants are right. By certifying the Consumer Classes and providing the Notice, the Court has not decided and is not suggesting that the Plaintiffs will win or lose this lawsuit. The parties have a chance to prove or disprove their legal claims or defenses. The Plaintiffs must prove their legal claims at a trial to prevail.

The Plaintiffs are asking for money damages for the members of the Consumer Classes for harm caused by the Defendants’ alleged wrongdoing, as well as attorneys’ fees and costs incurred to bring this lawsuit.

No money or other benefits are available now. The Court has not decided whether Defendants did anything wrong, and the parties have not settled the lawsuit. There is no guarantee money or other benefits will be obtained in the future. You will be notified if money or other benefits will become available.

If you are still not sure whether you are included in the Consumer Classes, you may review the notice here or call the Notice Administrator’s toll-free number at 1-877-239-5587.

You do not have to do anything now if you want to keep the possibility of getting money or other benefits from this lawsuit in the future. By doing nothing you are staying in the Consumer Classes and, if the Plaintiffs obtain money or other benefits in the future, you will be notified about how to get your share. If you do nothing now, you will not be able to sue or continue to sue the Defendants—as part of any other lawsuit—about the same legal claims made in this lawsuit. You also will be legally bound by the orders and judgments of the Court in this case.

If you want to sue the Defendants or already have your own lawsuit against the Defendants regarding the same legal claims made in this lawsuit at your own expense, you must be excluded from the Consumer Classes. If you exclude yourself from the Consumer Classes--sometimes called “opting-out”--you will not get any money or benefits from this lawsuit even if the Plaintiffs win at trial or there is a settlement. If you exclude yourself, you will not be legally bound by the Court’s judgment in this lawsuit.

If you start your own lawsuit or continue with an existing lawsuit against the Defendants after you exclude yourself, you will have to hire and pay your own lawyer fees and expenses for that lawsuit and you will have to prove your legal claims.

If you exclude yourself to start or continue your own lawsuit against the Defendants, you should talk to your own lawyer soon because your legal claims may be subject to a statute of limitations, meaning you may face a deadline after which you cannot sue the Defendants for these claims.

To exclude yourself from the Consumer Classes, you must mail a written request for exclusion or electronically submit your request for exclusion here. A written request must include the following:

1. Your name, address, telephone number, and email address (if any);
2. Your personal physical signature; and
3. A statement that you want to be excluded from the Consumer Classes, such as “I hereby request to be excluded from the Consumer Classes in In re: Juul Labs, Inc. Antitrust Litigation.”

The written exclusion request must be mailed to the Notice Administrator at the following address, and be postmarked by May 20, 2026:

In re: Juul Labs, Inc. Antitrust Litigation
Indirect Purchaser Plaintiff Class
Notice Administrator
P.O. Box 2119
Portland, OR 97208-2119

Please note per the United States Postal Service, mail may not be postmarked the day it is deposited in a mailbox or at a local post office. Postmarks occur when mail reaches a processing facility. To meet a postmark deadline, mail at least a week prior to a postmark deadline, get a manual postmark in-person at any post office, or mail via Certified Mail.

You cannot exclude yourself (opt out) by telephone or by email.

“Mass” or “class” requests for exclusion filed by third parties on behalf of a “mass” or “class” of class members or multiple class members where the opt-out has not been signed by every individual class member will not be allowed.

Yes. The Court has appointed Robin F. Zwerling of the law firm Zwerling, Schachter & Zwerling, LLP, as Class Counsel to represent the Consumer Classes for the purposes of this lawsuit. You may hire your own lawyer at your own cost and expense if you want someone other than Class Counsel to represent you in this lawsuit.

You do not need to hire your own lawyer because Class Counsel is working on your behalf. But, if you want your own lawyer, you can hire your own lawyer at your own expense. For example, you can ask them to appear in Court for you if you want someone other than Class Counsel to speak for you.

If Class Counsel recovers money or other benefits for the Consumer Classes, they may ask the Court for an award of attorneys’ fees and expenses. You will not have to personally pay these attorneys’ fees and expenses. If the Court grants Class Counsel’s request, the attorneys’ fees and expenses will either be deducted from any money obtained for the Consumer Classes or paid separately by Defendants.

If the lawsuit is not resolved by a settlement or otherwise, Plaintiffs will have to prove the Consumer Classes’ legal claims at a trial. The trial has been scheduled for September 28, 2026. This date may change. During the trial, a jury and the judge will hear all the evidence to help them reach a decision about whether the Consumer Classes or the Defendants are right about the legal claims in the lawsuit. There is no guarantee that Plaintiffs will win, or that they will get any recovery for the Consumer Classes.

No. You do not need to attend the trial. Class Counsel and other counsel will present the case for the Indirect Purchaser Plaintiffs and the Consumer Classes, and lawyers for the Defendants will present the defenses. You or your own lawyer may attend at your own expense.

If the Plaintiffs recover money or other benefits because of the lawsuit, and you remain in the Consumer Classes, you will be notified about how to participate to receive money or other benefits.

The Notice summarizes the lawsuit and the proceedings. You can get additional information here, by calling 1- 877-239-5587 or by writing to:

In re: Juul Labs, Inc. Antitrust Litigation
Indirect Purchaser Plaintiff Class
Notice Administrator
P.O. Box 2119
Portland, OR 97208-2119

You may also contact Class Counsel at the following addresses:

Zwerling, Schachter & Zwerling, LLP
Robin F. Zwerling
41 Madison Ave
New York, NY 10010

You may also access the court docket in this lawsuit, for a fee, through the court’s Public Access to Electronic Records (PACER) system at https://ecf.cand.uscourts.gov. To learn about PACER and register for a PACER account, go to https://www.Pacer.gov/. Once you have a PACER account, you can access and retrieve documents from the court’s docket for the lawsuit at https://ecf.cand.uscourts.gov/cgi-bin/login.pl.

You can also access and retrieve documents from the Court’s docket by visiting the office of the Clerk of the Court for the United States District Court for the Northern District of California, 280 South 1st Street, San Francisco, CA 95113, between 9:00 a.m. and 4:00 p.m., Monday through Friday, excluding Court holidays.

PLEASE DO NOT TELEPHONE THE COURT OR THE COURT CLERK’S OFFICE REGARDING THE NOTICE.